What’s in store for Peterborough companies recruiting in 2020?

How can you ensure your company attracts the very best of the local talent in 2020? Recruiting quality candidates can be difficult – understanding how you can stand out in a crowded market may help give you the edge.

To prepare you for the start of 2020 and beyond, we’ve compiled some top key trends with regards to recruitment and job seeking we expect to see in the next year (and beyond!).

Temping will grow in popularity

On any day in the UK jobs market, recruiters place over a million people into temporary and contract positions. In fact, 39% of people in Great Britain have undertaken temporary work at some point during their working life, as reported in a recent study by the Recruitment & Employment Confederation.

Contract or temporary work provides people with the flexibility they need to suit their lifestyles; some of the most popular reasons people gave for partaking in this type of work included:

  • To work flexible hours in order to pursue other interests/hobbies (such as studying)
  • To work fewer hours or have a better work-life balance
  • To earn money quickly

Contract or flexible working can sometimes get a bad rep, but it’s actually been proven to be beneficial for both employers and employees, and as lifestyles continue to change and develop to fit in with a modern way of life, it’s likely that this way of working will grow in popularity in 2020.

If you haven’t considered hiring temps before, or you’re unsure of the benefits to your business, make sure you read our blog with five reasons why temps could be a great asset for your business.

Neurodiversity awareness in the workplace will increase

Neurodiversity in the workplace is still a relatively new concept in the UK workplace, but looks to be on the up in 2020.

Not familiar with the term, or how it affects your team?

In short, most people process information, and react to it, in the way that society would expect. These people are known as neurotypical. However, more than 15% of people across the UK are neurodivergent. This may include people that have autism, dyslexia and attention deficit disorders. They may be high-functioning, and extremely valuable to your workplace, but the way they need to be approached, or how they interact with their colleagues, can vary dramatically.

Those who are neurodivergent may also be classed as disabled, so making changes to the workplace to support their inclusion falls within a company’s legal obligations under 2010’s Equality Act. Being informed around this topic and understanding how you can adapt your offices or workplace will also help you create a more competitive and attractive organisation at which to work.

Candidates will increasingly consider company culture when choosing their role

As unemployment remains at its lowest rate since the 1970s at the end of 2019, candidates are increasingly able to choose the roles they accept. Numerous industry reports state that company culture is one of the key aspects candidates consider when choosing their new job. Many large companies offer an array of benefits, like subsidised gym memberships, free meals and snacks at the office, buy or sell holiday options and charity support days, among others.

Above and beyond benefits, however, the actual personality of a company and the people running it can also shape the company culture. Do employees have linear task lists and restricted responsibilities, or are they encouraged to get involved with other teams and projects to support their own development? Is senior management highly visible, or seldom seen on the office floor?

Obviously, working environments will suit candidates differently in what they are looking to get out of their time at work. In fact, some Glassdoor research has suggested that companies should stop focussing on ‘trendy’ perks, such as ping pong tables in the office and free snacks in the kitchen. They found that the biggest drivers of the satisfaction of employees are high-quality leadership, a clear business mission and meaningful career opportunities.

So, be sure to bear this in mind when speaking to future candidates or outlining your company’s 2020 mission, and consider how you can stand out.

Jobs growth in and around Peterborough

Since the recession in 2008, the Cambridgeshire and Peterborough jobs market has grown by an impressive 15%. Peterborough even saw more jobs growth than Cambridge in the year between 2017 and 2018. In fact, since 2011, the Cambridgeshire and Peterborough jobs market has seen impressive year-on-year growth, and this trend looks set to continue into 2020, despite the loss of some well-known household names, such as Thomas Cook, locally.

With this growth, however, comes increasing challenges for organisations to source and keep the very best talent in the local area. There has been a shift of ‘power’ from the employer to the employee, especially in director, professional or technical occupations, where a total of 310,200 jobs were advertised throughout Cambridgeshire and Peterborough.

As a business, you need to ensure you’re staying ahead of the curve when it comes to recruitment, and the package you’re offering candidates, so you can keep attracting and keeping the very best local talent.

About the Author

Anne Corder

Anne Corder


Whilst still actively handling recruitment assignments, Anne specialises in Human Resources with many years of experience in that sector. She blogs on wider recruitment issues affecting both candidates and clients, commenting and offering tips and advice to help achieve the right outcomes.