Marketing is a fantastic career full of challenges and with plenty of opportunities for successful individuals to specialise and progress.
Marketing is a very multi-disciplined field and, as a result, the skills that employers look for vary. Our job profile, as part of the Anne Corder Recruitment career map, helps you to understand more about what is typically involved in a marketing job, some of the opportunities available and not to forget some tips for your marketing job application too. You can also search for marketing jobs in Peterborough and Cambridgeshire with Anne Corder Recruitment.
Our Career Map profile for marketing jobs includes:
- What kind of person is suitable?
- Career development opportunities
- Where could you be working?
- Jobs can also be titled:
- Top tips for applying
Responsibilities typically included in a marketing job:
Areas of responsibility in a marketing role can include:
- communicating with target audiences
- developing and executing a marketing strategy
- copywriting including proofing and editing
- social media management
- digital marketing including website management, SEO, email marketing and more
- event management
- advertising including sourcing opportunities and negotiating prices
- organising and overseeing promotions
- public relations, which may include everything from crisis management to media relations
- managing marketing budgets
- coordination of third party providers, such as web designers, graphic designers and PR agencies
- monitoring and evaluating the success of marketing campaigns
The above covers a broad range of marketing responsibilities but typically organisations will segment these according to different marketing disciplines – allocating the responsibilities to individuals specialising in those areas. For example, SEO, email marketing, website management and online advertising will likely be the responsibility of a digital marketing executive. On the other hand, crisis management, PR strategy and media relations may be the responsibility of a PR manager.
Desirable skills for marketing jobs
- The ability to communicate effectively, both verbally and in writing, with customers and stakeholders. This may be communicating through various formats – from dealing with customers via social media to presenting a marketing strategy to company directors. In addition, marketing professionals often have to communicate effectively with different departments within an organisation, from customer services through to finance and operations, to ensure the company advocates marketing activity and marketing campaigns are backed-up by the required operational support. For example, a marketing campaign designed to increase enquiries from a certain target audience may cause an influx in calls to a customer service centre – marketing need to make sure customer services are kept up to date in case staff provisions need to be increased during the campaign period.
- A commercial understanding of how marketing activity, when managed and budgeted correctly, can help grow an organisation. This includes a results-driven attitude to ensure marketing activity is financially viable.
- A desire to stay up to date with marketing trends and upcoming opportunities.
- The ability to manage multiple projects at once and across different marketing channels.
- Some employers will require candidates to have a degree relevant to marketing and others will look for a marketing qualification. The Chartered Institute of Marketing provides a number of different options depending on your experience and education.
What kind of person suits a marketing job?
- Organisation is key for successful marketers. There can often be different campaigns running at once and there will always be different channels to monitor and progress. Great organisation skills will help marketers stay on top of it all and progress marketing plans.
- A strategic outlook will ensure marketers look at the bigger picture, helping them to understand how marketing sits within the organisation and how activity helps achieve organisational goals.
- The ability to influence others helps marketers to build beneficial partnerships, communicate effectively with stakeholders and justify their use of budgets and activity.
- Confident communicators are able to liaise with a wide range of individuals and organisations, often important for marketers.
- A forward-thinking attitude helps marketers embrace new opportunities to communicate with their target audience.
- Being open to new ideas and feedback is also important for marketing professionals. Marketing activity is often there for everyone to see – and then evaluate. Accepting criticism and applying it to future work will allow marketers to always keep their marketing activity ‘one step ahead’.
- Creativity can often be key to developing successful campaigns that make the most of resources and budgets.
What career development opportunities are there in marketing?
There are many different ways a career in marketing could progress. There are all types of marketing roles from entry to director level, so there are certainly opportunities for individuals with the right drive and attributes.
Not only that but there could be the opportunity to specialise. Some specific specialisms in marketing include:
- digital marketing
- content marketing
- direct marketing
Where could you be working in marketing?
Organisations of all shapes and sizes require marketing, whether they are in the public, private or third sector. Similarly, industries of all types look for marketing experts. You can find marketing jobs in industries from manufacturing through to media, leisure and tourism.
Consider whether you would like to do business-to-business (B2B) or business-to-consumer (B2C) marketing. B2B marketing means your target audience will be other businesses, whereas B2C marketing will target consumers.
However, it is important to note that not all organisations have an in-house marketing team. Many SMEs, for example, do not have the budget to recruit either a part-time or full-time marketing professional. Start-ups and SMEs often only recruit an in-house marketing team when more aggressive growth is on the agenda.
There are also a plethora of marketing agencies, both generalist and specialist, who look for marketing experts to join their teams. Agencies outsource marketing services to companies who may be looking for:
- expertise in specific marketing disciplines;
- support for individual projects or campaigns;
- on going marketing activity – this is often a great option for companies who do not have the budget, or need, for an in-house marketing team but feel they could benefit from the expertise of various marketing professionals.
Marketing jobs can also be titled:
Generalist marketing jobs can simply be marketing executive or marketing manager and specialist marketing roles often reflect this nomenclature, for example digital marketing executive.
However, marketing can come under a number of different terms, so look out for job titles that include:
- sales – for example, sales and marketing manager
- communications – for example, communications assistant
- account manager/executives/assistants (often used for marketing agency jobs) – for example, senior account manager
Three top tips for a marketing job application:
- Use data to show success: As previously mentioned, organisations are often highly critical of marketing activity. Employers will want to know how the marketing activity you’ve implemented in the past has caused or contributed to positive results. For example, did a project you worked on achieve its objective of increasing enquiries? Give the percentage increase in enquiries as evidence.
- Demonstrate your attention to detail: Marketing often requires a keen eye for proofing and editing. Make sure your CV and cover letter are well-written, with no spelling mistakes and correct grammar. Also look at the formatting of both to make sure they give the right impression to any potential employers.
- Show how you’ve instigated change: Provide examples of how you’ve positively influenced a team or effectively communicated an idea to stakeholders, fellow team members or colleagues.