How to use Social Media to Find a Job

Emma Plummer at Anne Corder RecruitmentWhether you connect with friends on Facebook, colleagues on LinkedIn or chat to like-minded professionals on Twitter, there are lots of ways social media can help your job hunt.

By using the right social media platforms, a couple of useful tactics and some good-to-know guidance on privacy settings and more, you can use social media to help progress your career.

Best practice rules for using social media to find a job

To start with there are ‘best practice’ tips and advice we would always give to job seekers keen to use social media to help their job search – regardless of whether they use Facebook, LinkedIn, Twitter or even Instagram!

1. Check your online presence:

Google your name and location to see what comes up – if your Facebook profile comes up, check that everything you can see is ‘employer friendly’.

Click on the different Google search options including images and news, to check for any results there too.

2. Privacy settings:

Double check all of your privacy settings. Most social media channels will give you the option to view your profile as a member of the public. For example, on Facebook if you head to your profile on a desktop, then click the three dots next to ‘View Activity Log’ on your cover photo you will be able to select ‘View As’. This will take you to what your profile looks like to anyone you’re not friends with – such as hiring managers.

Review what they can see and update your privacy settings accordingly.

3. Update profiles regularly:

Keep your profiles up to date. Especially on the social media channels that you actively use for job hunting.

Using social media to understand corporate culture

Check that your details correspond with your CV. For example, make sure the dates of previous employment match up and your qualifications are accurate. Be honest about your current employment status whenever relevant – if you’re currently unemployed, say so. It’s common that recruiters will be looking for candidates who are available for an immediate start.

On LinkedIn, you’ll need to keep your whole profile up to date, on Facebook, however, it may just be a small part of the ‘About You’ section that needs changing and on Twitter, it will simply be a few characters in you ‘bio’.

4. Put yourself in the recruiter’s shoes:

Ask yourself what recruiters will want to see on your social media profiles – do they want to see examples of previous work? Yes, they do. Do they want to be able to see photos of your uni days? Probably not!

Also consider how the recruiter is going to be able to find you. If a recruiter is hiring for a business development role for an FMCG company it is likely they will search for sales or business development professionals with FMCG experience. Make sure you have all of those keywords – business development, sales and FMCG – in your profile and you’ll be helping your social media profile appear in front of the recruiters.

5. Engage and communicate:

With all your profiles up to date and your online presence ready for job hunting, you’re ready to get started actively looking for a job.

As with many things, finding a job via social media doesn’t happen just like ‘that’. Instead, it can often take a lot of perseverance and some clever tactics (see below for advice on using each social media channel). It’s important that you don’t simply reach out to recruiters and ask for a job. Instead, engage with the content they’re sharing, use social media to understand more about the organisation and start a conversation.

Join industry conversations and share your advice, opinions and other relevant information you may have found. Be helpful to other professionals and offer your expertise whenever possible.

So there are five best practice tips for using social media to find a job. They apply across the different platforms, giving you a great starting point for using Facebook, LinkedIn or Twitter to help your job search. Below, however, I’ve covered some tips and advice on how to use each specific social media channel:

How to use different social media platforms to find a job:

Of course, each social media platform is different – each has been designed for specific uses and, as a result, not all social media platforms are right for everyone, especially not everyone’s job hunt.

Have a read of how to use each social media platform to find a job below and decide what will work best for you and the stage you’re at in job hunt and career.

Whatever platform you decide to use, make sure you follow Anne Corder Recruitment too. Across our social media platforms you can be kept up to date with job seeker advice, plus featured jobs.

Click on the links below to jump to each section:

Anne Corder Recruitment LinkedInLinkedIn

The B2B (business-to-business) social network, LinkedIn is clearly a great place to start with your job hunt. In fact, we would recommend every job seeker actively uses the platform to help their search.

With features dedicated to helping you find a job, and recruiters to find you, LinkedIn is designed to help business people to network and advance their careers.

As a first step, visit and follow our page on LinkedIn here: https://www.linkedin.com/company/anne-corder-recruitment

How to use LinkedIn to find a job:

  • Search jobs with ease

LinkedIn has a great ‘jobs’ feature, allowing you to specify what you want in your next job and then listing jobs that fit the bill. When you’re logged in to LinkedIn, simply click on ‘Jobs’ in the black bar at the top of the page. You’ll then be taken to a jobs search feature, where you can specify preferences such as location, company size and industry.

Many companies will use LinkedIn to advertise jobs with a wider network, whilst recruiters will also use the platform to share the jobs they’re currently recruiting for.

Screen shot 2015-09-08 at 16.57.22

  • Job seekers can ‘upgrade’ on LinkedIn

If you feel you want to make LinkedIn a primary tool in your job search, it may be worth considering the paid-for upgrade to a premium account. This will allow you to direct message anyone (including recruiters and hiring managers), gain full insight into who’s viewed your profile, become a ‘featured applicant’ and have insight into other LinkedIn users applying for jobs.

Tip: When using LinkedIn premium the account will auto-renew, so once you’ve landed your dream job make sure you cancel the £19.99 per month charge, unless you want to continue using the premium account.

  • Connect and follow

Dedicate some time on LinkedIn to connecting with colleagues, those you’ve met at networking events, fellow students and beyond. The more connections you have, the wider your network will grow and you’ll be increasing the likelihood of your name cropping up in front of the hiring manger that matters.

Follow companies that you find of interest too – especially ones with jobs you would like to apply for – and stay up to date with their latest news and updates.

Tip: When you’re connecting with people on LinkedIn, always use a personal message (instead of the automatic one suggested by LinkedIn). This gives you the opportunity to reintroduce yourself and, if appropriate, let them know that you’re currently looking for new opportunities.

  • LinkedIn profile features

There are lots of ways you can make your LinkedIn profile packed with useful information for recruiters, beyond the standard experience and education. LinkedIn allows you to add links to work you’ve had published online, include a personal summary, create a vanity URL to be included elsewhere (such as in email signatures and on other social media profiles) and a cover photo.

Tip: As you update your profile, you may not want your whole network to know that you’re making changes. If that is the case, when on your profile in the right hand column you’ll see an option to ‘Notify your network?’ Simply select ‘No’.

Anne Corder Recruitment TwitterTwitter

Twitter is a more informal environment, compared to LinkedIn. As a result, lots of different people use Twitter for lots of different reasons – from business purposes through to personal uses, such as catching up with friends or following celebrities.

Twitter, however, can still be hugely useful for professionals and job seekers. Many thought-leaders in different industries have established themselves with the use of Twitter and it can be a great way to expand your network.

We regularly update Twitter with featured jobs, so make sure you follow Anne Corder Recruitment on Twitter here: https://twitter.com/ACRPeterborough

How to use Twitter to find a job:

  • Hashtags

When you start to use Twitter for the purposes of finding a job begin by following thought-leaders and searching for relevant conversations that you could participate in. A great way to start doing this is by using hashtags. You can find out more about using hashtags on Twitter here.

You can also use hashtags to search for jobs being promoted on Twitter. For example, if you’re looking for a digital marketing job you would search using the hashtags: #job, and #digitalmarketing.

  • Professional uses beyond job seeking

Twitter is a social media platform used by many to actually help them in their jobs. For example, journalists will use Twitter to share news, ask for comment and raise their professional profile. Sales professionals on the other hand may find Twitter useful to keep in touch with a range of potential clients.

In the long run, this could really help with any future job searches!

  • Keeping you up to date

By following publications relevant to your industry and thought-leaders (people who have influence within the profession) you’ll be able to stay ahead of trends and changes. As a result, when it comes to interviews you’ll be clued up and able to present yourself as someone who is both passionate and knowledgeable about their profession.

  • Events

If you attend a professional event, tweet about it and use the event’s hashtag. This way you’ll be tweeting relevant, professional updates whilst also getting your tweets in front of a larger, targeted audience. You never know who could be at the same event!

Anne Corder Recruitment FacebookFacebook

Facebook is another kettle of fish again. Whether you choose to use Facebook for actively job seeking will need to depend on who you’re friends with – if you have kept Facebook exclusive to friends and family, it may not be much use for widening your job search. However, it may be worth updating your status to let people know you’re looking for new opportunities – as long as you’re not friends with current colleagues!

As with Twitter, we also share featured jobs and career advice on Facebook. Make sure you Like us here: www.facebook.com/AnneCorderRecruitment

How to use Facebook to find a job:

  • Make use of your interests and career history

If you do opt for using Facebook, the first place you should start is in the ‘About’ section of your profile. Update your previous workplaces, add professional skills and include details of your education. Similarly, you can ‘Like’ relevant company pages to show your interest further.

  • Update your status

As mentioned above, you may want to update your status with something like: “If anyone knows of any marketing opportunities in the Peterborough/Cambridgeshire area, I would be really grateful if you could drop me a message!”

Instagram

Instagram may not be an obvious place to start for your job hunt, but it could help you to find out more about organisations you’re planning to apply to. Similarly, if your profession has a lot of visual elements to it (designer, for example) than Instagram could be a great way showcase your work.

As far as finding out more about company culture goes, this article by Muse suggests that job seekers could have a look at images posted from the company’s location by employees – allowing you to find out about company traditions and more. Beyond that, having a nosey at the organisation’s own Instagram could give you an idea of their employer brand. A great example of this is Marriott Careers.

Find out more in my other blog: How to know if you’re a good cultural fit for an organisation.

Hopefully this blog will have given you an idea of where to start when using social media to help your job search. If you have any more tips, then please do share them in the comments! Similarly, if you have any specific questions about how to use any of the above platforms in your job search then comment below and I’ll do my best to help!

About the Author

Emma Plummer

Emma Plummer

Recruitment Partner

Emma blogs for the ACR jobseekers’ blog covering tips on how to stand out, managing the job-hunting process and more.